You ever walk through the first-class section of an airplane and think, “Who are these fucks?”

I’ll tell you who they are: The people that make up to 50% of an airline’s revenue.

Fifty percent! Which is striking since, you know, there are, like, five seats up there, compared to the bajillion the rest of us low-lifes sit in. But isn’t that telling? An airline makes 50% of its revenue from 20% or less of its seats—which is precisely why they’re looking toward expanding their first-class cabins and giving them a real luxury hotel meets co-working space kind of feel.

Because wouldn’t you? If 50% of your business came from one particular place, it only makes sense to focus on growing that.

Don’t get distracted by the clamor.