What you say is more important than what you sell.
Creativity is not a child’s luxury; it’s a smart business strategy.
If you’re wondering whether creativity is a waste of time; if you’re convinced that “your product / service / website will speak for itself,” then think twice:
Because creativity, as it’s usually defined, is about making a statement.
But creativity in business is about making a statement that gets you what you want.
Notice the difference.
It’s important to recognize—
—before, of course, your competitors do.